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About Us

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Our Purpose

We strive to redefine banking by helping Canadians simplify their lives and reach their financial goals by reinvesting profits into our members, our communities, and our people. Now that's Responsible Banking!

Responsible banking isn't just our purpose. It’s the right thing to do.

This approach guides our entire team.

  • We think differently about how we operate.
  • We look for ways to evolve.

Why? We want to be the best credit union our 57,000+ members deserve.

Values

  • Integrity - We say what we do; we do what we say.
  • Team - We are successful together.
  • Respect - We are courteous and concerned.
  • Accountability - We take ownership.
  • Community - We are involved and proud of it.
  • Knowledgeable - We have the answer for you.
  • Service - We deliver excellence. Members first!



Meet the crew



Michele Wilde

Michele Wilde

1st Vice President
Mike Davis

Mike Davis

2nd Vice President
Joan Baer

Joan Baer

Board Member
Liam Choo-Foo

Liam Choo-Foo

Board Member
Meagan Cockrill

Meagan Cockrill

Board Member
Ian Hamilton

Ian Hamilton

Board Member
Bruce Sack

Bruce Sack

Board Member
Dayna Whitney

Dayna Whitney

Board Member
Bryon Zanyk

Bryon Zanyk

Board Member
Daniel Johnson

Daniel Johnson

Chief Executive Officer
Sheldon Hess

Sheldon Hess

Chief Financial Officer
Brad Appel

Brad Appel

Chief Credit Officer
Dean Gagne

Dean Gagne

Chief Disruption Officer
Kent Jesse

Kent Jesse

Chief Risk Officer
Ian McArthur

Ian McArthur

Chief People and Governance Officer
Brian Guillemin

Brian Guillemin

Board Member
Karen McBride

Karen McBride

Board Member


See us in action!


Video transcripts

[00:00:00]

[VIDEO BEGINS]

(00:21): Today, businesses face an increasingly accelerated pace of change as our world reshapes and adapts to disruptive evolutions like digital and technology advancements, which have seemingly overnight changed almost all consumer expectations and demands. Consumers have also developed declining levels of overall trust in companies and brands. Companies more than ever now have to work even harder to earn consumers trust. At the very same time, a new generation of employees has evolved and their demands are different from what the norm was before. Employees now seek larger and more measurable levels of meaning in their work. As well, and maybe most importantly, they now share in a wider debate about the role companies can and should play in society.

(01:11): When combined, all these factors are helping reshape the expectations of organizations in major ways. This is why Innovation undertook a strategic exercise and process to develop a purpose for our company. Where leadership felt that a strong shared sense of purpose could help our brands successfully meet new challenges and transform our organization to become even more competitive and perhaps most importantly, to become more beneficial and relevant to our members, communities and staff.

(01:48): Locked away for two days and a few late nights. The purpose team brainstormed all possible aspects of what could apply within our eventual purpose statement and why. The purpose team consisted of a wide range and mix of participants. From ELT, to board members, to staff, as well as an industry expert moderator. This very group was assembled to help acquire as wide a set of inputs and perspectives as possible from all areas of the company. After lengthy collaborative sessions of group brainstorming, rehashing, engaging mashups, and a parade of ideas, some crazy others, not so much, several purpose options were formed, but one purpose direction stood apart and became evidently clear as one that would make it to the purpose podium and after just a few small wording deliberations and minor tweaks, we had our purpose. At Innovation Credit Union, we strive to redefine banking by helping Canadians simplify their lives and reach their financial goals by reinvesting profits into our members, our communities, and our people. Now that's responsible banking. Our purpose was finally achieved. Not only did it meet new criteria for helping chart our course well into the future. It also substantiated many of the things we've been doing already or planning to do, to be the best financial institution we can be for our members. Embracing our purpose will help us as an organization and as individuals, achieve a sense of being part of something greater and allow Innovation Credit Union to continue to grow, innovate and transform.

[00:03:38]

[VIDEO ENDS]

[00:00:00]

[VIDEO BEGINS]

(00:03): Well, in my view, the principles and the purpose of responsible banking lines up extremely well with our own purpose, our own principles, our values as an organization. Not only that, we have three pillars that we will also align to making sure we're a stable organization, making sure that we're efficient so we can pass those efficiencies back onto the consumers here in Canada. And also from a utility perspective, we want to make sure that we're building products and services that everyone can aspire to leverage and use. A good example for us is our free banking account. Here's an account that we've created that has created an environment where everyone has access to everyday banking, and there's no minimum balance, there's no fees involved. So we think that's a very important consideration when it comes to making sure that everyone has access to the basic elements of banking.

(01:02): And then from there, we work with our members to create a better environment for them and allowing them access to the full range of banking services that they deserve. The other interesting strategy we have is we've put a few of our advice centres. We call our branches advice centres on wheels, and now we can go to communities that do not have access to financial services. There are communities in our region that have no financial institutions in their community, and these are large communities. So, we bring banking to them and that has allowed us through the alignment to our overall purpose, create an environment where all consumers have access to the basic needs when it comes to banking. And so Innovation Credit Union has a number of examples that align to the overall purpose and principles that are also inspired through the responsible banking initiative.

(02:04): Well, I think the impacts, are again, aligned quite closely with our overall purpose and our principles at Innovation Credit Union. We aligned to all of the cooperative principles that credit unions are built upon. And, you know, when you think about how that ties back to the responsible banking initiative, a couple of things stand out. The first one is our organization is structured differently than most financial institutions. Our clients are our members are also our owners. So, they have the ability to provide great feedback. They have the ability to elect representatives to the board; that board provides strategic direction for the organization. So, it has real strong alignment to society's goals and dreams that they want to achieve. So, our democratic environment really provides a great environment for that. And not only that, we've also augmented that environment with some real time member feedback and that feedback again, allows management to ensure that as we're  navigating through these disruptive times, we're aligning to what our members want, what society is looking for. So we believe that as we move forward, we have a strong alignment with our members and ultimately the communities that we serve. So that's been very helpful.

[00:04:27]

[VIDEO ENDS]



Resources

Market Code

See our standards and how we follow them.

Co-operative Principles

Discover more about our co-operative roots.

Annual Reports

Read about our past successes, thanks to you!

Director Profile

Read more about our boards’ responsibilities.

Mortgage Reports

See our residential mortgage details.

Codes & Commitments

Explore our codes of conduct & commitments.