Purpose, vision, mission, values

Purpose: We strive to redefine banking by helping Canadians simplify their lives and reach their financial goals by reinvesting profits into our members, our communities, and our people. Now that's responsible banking!

Vision: To be the most responsive and innovative financial services organization.

Mission: To provide world class financial services wherever you are and whenever you need us.


  • Integrity - We say what we do; we do what we say.
  • Team - We are successful together.
  • Respect - We are courteous and concerned.
  • Accountability - We take ownership.
  • Community - We are involved and proud of it.
  • Knowledgeable - We have the answer for you.
  • Service - We deliver excellence. Members first!

Click here to view our 2018 year in review video.


Apply Now

From the Cubicle of Our CEO

Federal Continuance

For information on upcoming changes to DEPOSIT INSURANCE if we become a federal credit union, see our disclosure notice. Creditors who have concerns may contact Innovation Credit Union.

Caring Company