Reinvesting profits
Purpose, Mission, Values, Vision

We want to simplify your life

Purpose: We strive to redefine banking by helping Canadians simplify their lives and reach their financial goals by reinvesting profits into our members, our communities, and our people. Now that's responsible banking!

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: To be the most responsive and innovative financial services organization.

Mission: To provide world class financial services wherever you are and whenever you need us.


  • Integrity - We say what we do; we do what we say.
  • Team - We are successful together.
  • Respect - We are courteous and concerned.
  • Accountability - We take ownership.
  • Community - We are involved and proud of it.
  • Knowledgeable - We have the answer for you.
  • Service - We deliver excellence. Members first!
See our 2019 year in review video!

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