February 15, 2022

Innovation announces its modernized visual identity

A new look inspired by its Purpose

Innovation Credit Union  is proud to unveil its updated logo as part of the ongoing evolution of its organization and commitment to its members and the community.

Today marks an exciting day for Innovation. The launch of the new logo is a part of the ongoing journey of modernizing their member experience as they also deploy their new digital banking platform. Innovation has grown and evolved alongside its community over the years, and the organization feels that now is the most apt time for a change of this magnitude.

With better services, expanded partnerships, and a march towards digitalization, Innovation continues to innovate and transform year after year. Innovation has refreshed its logo to reflect who they are today and to symbolize their future. Clean and light, they believe its modern take on the new logo design communicates its commitment to more growth, innovative products, and community building.

As proud as Innovation is of its legacy and deep roots, they have retained the logo’s core element, the brand’s signature butterfly. As they work towards becoming a federal credit union, Innovation has chosen this enhanced identity logo to reflect their Purpose to simplify banking for Canadians.

“Innovation has grown to become one of the leading credit unions of Canada,” says Innovation Credit Union CEO, Daniel Johnson. “With this enhanced simplified look, our goal was to modernize our visual identity and further align to our Purpose of simplifying banking for our current and future members.”

Innovation is also launching its new and improved website and a simplified mobile banking app February 15, 2022. This better digital banking experience includes many added easy-to-use features. Innovation urges its members to make the most of their simplified, easy-to-use, and intuitive new website and mobile app for more convenient banking.