At Innovation, your opinion matters to us. We’re always looking to hear what our members have to say in order to serve them better. Meanwhile, giving back to the community has always been a cornerstone of our model at Innovation. So, given a chance to decide, what cause would you like us to support? What truly matters to you? We found out in the most direct and simple way. We asked.
We created a community survey to help to give our members a voice. The questions were designed to find out what community category mattered most to you. You could choose from many different categories: Arts and Culture, Diversity and Inclusion, Education, Environment, Health and Wellness, Poverty, and Sport and Recreation. All of these are important issues and causes to get behind. It was undoubtedly difficult to choose! We constantly invest in community programs to support many of these causes, so it was interesting to see which would win the majority of our members' support. Before we get into how we conducted the survey and the results, take a second to think about it. If you really had to choose, which category would win your vote?
We wanted to make sure we’d get as many responses as we could, so we used different approaches. Members were surveyed through two ways, through a pop-up on our microsite, and via email. If you visited our microsite, you were able to easily make your selection in real-time. If you received an email, you could complete the survey at your leisure. Whether it was the ease of the pop-up or the convenience of an e-mail survey, it worked! We received more than 2,000 votes from Innovation members across Canada with the majority of votes from Saskatchewan members. This included both rural and urban centres with a near 50/50 split. About 51.7% of the community survey votes were from rural Canada. Meanwhile, 48.3% votes gathered by the community survey came in from urban centres. As you can see, the survey was able to get responses from all kinds of Innovation members. This meant we were bound to get a pretty good idea as to what our members wanted.
The winning category— out of Arts and Culture, Diversity and Inclusion, Education, Environment, Health and Wellness, Poverty, and Sport and Recreation— was Health & Wellness. It received 22% of the votes. That means Innovation members chose to support Health & Wellness over all the other categories. It makes sense, of course. With the COVID-19 global pandemic, health, specifically mental health, has come to the forefront of public consciousness. Added to the fear of the virus and the loss of loved ones, we’ve also had to experience lockdowns, job loss, isolation, lack of socialization working from home, home-schooling— in fact, a complete shift away from normalcy. During this time, it has become apparent just how important it is to maintain good mental health. It is also clear that mental health issues are normal, common, and need to receive support and attention, just as much as physical health.
Poverty and Education were the two other categories that won a large number of votes. 19% of Innovation members voted to support poverty alleviation measures, while 16% supported education. What do these numbers tell us? Well, they confirm a heart-warming fact we always knew. You care deeply about the community and your fellow Canadians. That the larger community would help and support a member of the community to overcome obstacles such as poverty and live with dignity is a testament to the goodness of humanity. The votes towards Education also show how committed you are to helping youth create a better future for themselves. Access to education acts as a steppingstone towards so many opportunities and can help uplift entire generations.